“Intel® AIM Suite – The Roadmap”


Question: Last month we talked about how Intel AIM Suite evolved from an idea to a commercially-released software service. What’s the roadmap for further development? 

Answer: We want to push for innovation both within Intel and with our service providers and end-users.  Just this month, we announced Intel® AIM Suite on Ubuntu Linux. A sizeable portion of the digital signage industry deploys Linux-based solutions, so now they can gain the business benefits of audience measurement and analytics. 

We’re talking about whether or not Android makes sense.  We've talked about the Mac OSX, as well.  

Question: How would you describe the priorities for AIM Suite development? 

Answer: Our development team is working on several areas simultaneously - optimizing the algorithms even more, improving accuracy, adding features and platforms.  We’re constantly talking to our providers and end-users about what they want and they have some very interesting ideas – for example, emotion detection – what was they mood of the viewer as they watched your spot?   

Question: Is there a single most requested new feature?

Answer: Actually, there are a wide variety of requests but most often we’re asked about “people counting” – what we might call AIM Traffic. The Gold version of AIM Suite can already calculate the number of people who had an “opportunity to see” a particular digital screen. So, if we add people counting, AIM Suite users will be able to cross-compare the number of people at a venue, the number that had an opportunity to see the screen and the number of actual viewers. This would make AIM Suite an even richer source of data.   

Question: Do end-users have an evolutionary approach to deploying AIM Suite? 

Answer: Yes, there’s not only the typical lab testing, field trials and phased deployment process but we find that end-users also evolve their use of AIM Suite’s feature set. 

Early on, we thought content triggering was going to be the most compelling feature. By changing content on the fly, in real time, you can do some wonderful things with engaging with an audience.  

But we learned that the need is much more fundamental. Many digital signage networks and their advertisers don't have any understanding whatsoever of their baseline, from a viewership standpoint. Content triggering is great, it’s eye-catching, but the first priority is to understand the audience – who’s watching, what they’re watching and for how long. 

So, what we find is that end-users tend to implement business intelligence features first, to gain insight into their viewers and, then, they activate real-time content triggering once they have a handle on audience demographics.   

Question: What part are your service providers and end-users playing in the development of AIM Suite? 

Answer: One of the most remarkable things about this whole experience is to see the inventive ways AIM Suite is being used – ways that were totally unexpected. It was core to our strategy to create APIs that would enable innovation but the results are really astonishing. 

Some applications have moved outside the world of  digital signage. Take, for example, SceneTap, a service in Chicago and Austin where you can check out the male-to-female ratio, average age and total number of guests at entertainment venues and nightclubs using any mobile device. AIM Suite makes SceneTap possible. 

Another example is the Kraft Foods iSample vending machine. AIM Suite is integrated into iSample to determine gender and age range and, then, give users a product sample most likely to appeal to them. Again, without audience measurement and analytics, this would simply not be possible. 

We’re also seeing AIM Suite deployed in “before and after” tests of new in-store display systems. AIM Suite combined with touch and gesture is a winning combination for attracting and holding viewers. AIM Suite users are also combining AIM Suite data with data from other in-store and back-end systems to track behavior from the point-of-impression to the point-of-sale. 

Question: What are you working on right now? 

Answer: In early May 2012 we’re releasing an update to our reporting API. 

Our customers want to be able to correlate AIM Suite data with third-party data sets from other in-store and back-end systems – for example, point-of-sale terminals. We build in this functionality early on but continue to improve what have been called some of the most flexible, easy-to-integrate and well-documented APIs in the business. 

Another business need which comes to mind is the exponential growth of data. We’re already swamped with data. What we need is more insight, more answers. We’ll do that by bringing different data sets together into one complete snapshot of customers. Information gathered from DooH, interactive systems, mobile devices, point-of-sale, people counting and other in-store and back-end systems – “sliced and diced” any way the customer wants it, and, then, visualized graphically.   

AIM Suite is going to be an important source for creating that customer snapshot and we intend to do everything we can to facilitate data integration.

Questions? AIM Suite Knowledge Base