Intel’s Audience Impression Metric (AIM) Suite uses machine-learned face patterns to detect and analyze viewers who come in range of screens, anonymously counting those viewers and breaking them down in real-time by gender and age range.
Retailers, brands and network operators can use that information to tailor messaging, again in real-time, to the types of people viewing AIM Suite-enabled screens. This means a digital screen belonging to a health and beauty brand can trigger software to instantly switch from generic messaging to creative that’s tuned to the younger women that AIM Suite’s software has detected.
AIM Suite has an open technology design that can work directly with digital content playback systems, enabling message delivery that is more relevant and actionable to viewers. In ROI terms, that means brands and network operators are never investing media time and creative budgets on viewers who are not relevant.