Intel’s Audience Impression Metric (AIM) Suite uses sensors and sophisticated, unique computing algorithms to help retailers, brands and digital network operators measure audience sizes and viewer behavior patterns automatically and steadily.
Sensors are used to count the numbers and base demographics of viewers (such as gender and age ranges) and map that against a range of data such as time of day and location in venues that have multiple AIM Suite sensors. That data can get as granular as the types and percentages of people who saw particular spots during particular time ranges. The data is available, when matched against things like retail point of sale (POS) data, to track the impact of messaging on sales.
AIM Suite lets users visualize results in easy-to-understand charts and graphs, and use that real-time intelligence to fine-tune everything from the creative design and delivery of messaging to the best placement and timing for messages.
AIM Suite’s Business Intelligence tools provide deep insights on: