Intel® AIM Suite Takes NRF By Storm

Date: 
02/07/2012

Intel® AIM Suite had an enormous impact at National Retail Federation Expo 2012 (NRF) 2012. As of Friday, January 27, 2012, 87 original articles related to Intel’s news at NRF have surfaced in notable business, tech and trade outlets including the Wall Street Journal, TIME magazine, Women’s Wear Daily,the homepage of AOL Daily Finance, MarketWatch and CNET, Mashable, Engadget and ReadWriteWeb. This report also includes a snapshot of the most notable broadcast coverage in outlets including CNN (aired in over 200 markets), CNBC (lead story for Closing Bell), Fox, NY1 and Reuters TV. A summary of quotes and headlines is below.

Last week, Wall Street Journal posted an article highlighting the buzz surrounding Intel’s booth at NRF, calling Intel’s booth the most popular at the entire show. Although the article did not specifically mention Intel’s customers, it did touch on the Kraft Foods Diji-Taste and the Petrobras “Gas Station of the Future.” Additionally, the article quoted Intel Marketing Manager Ravi Sirigineedi.

Notable Quotes

· The most popular exhibit was hosted by Intel, a company working hard to pave the entire planet with flat-panel screens. [Wall Street Journal]

· The kiosks and the media players driving the Gas Station of the Future's digital signage are based on powerful, yet energy-efficient, second-generation Intel Core i7 processors. [CSP Daily News]

· The virtual footwear wall launched in Adidas' London store, and could debut in the U.S. market in 2013, said Chris O'Malley, director of retail marketing for Intel, which makes the technology that powers it. [AOL Daily Finance]

· At the 2011 NRF Convention, Intel partnered with Adidas to introduce the adiVERSE Footwear Wall, allowing shoppers to peruse up to 8,000 shoe styles in 3D by utilizing multiple touchscreens. But this was just the beginning of Intel’s foray into experiential retail. Intrigued by the idea of finding technological solutions to their in-store challenges, additional companies approached Intel about working together to create relevant, entertaining experiences for their shoppers. [TIME magazine]

· On the Expo floor, Macy's gave a clue as to how it will deploy technology in new ways, unveiling an open-sell Beauty Spot kiosk created in conjunction with Intel. [Women’s Wear Daily]

· Each year at the NRF show, one of the most exciting exhibits is the Intel Store of the Future. There, the international computing innovator partners with retailers and consumer brands to demonstrate emerging new technologies like augmented reality, image recognition, touchscreens, interactive vending and in-store virtual experiences. [Cincinnati Enquirer]

· Technology companies, including chip maker Intel, displayed innovations meant to help merchants bridge the gap between traditional in-store retailing and the Web. [Richmond Times-Dispatch]

SUMMARY OF COVERAGE: January 27, 2012

NRF 2012: Digital in-store media called to deliver, Pt. I (Commentary)
By Lyle Bunn
Digital Signage Today
http://www.digitalsignagetoday.com/article/189666/NRF-2012-Digital-in-store-media-called-to-deliver-Pt-I-Commentary
The Intel product showcase was elbow to elbow throughout as they demonstrated a dozen advanced applications currently in use by brands and retailers such as HSN, Kraft Foods, Macy's, adidas, the LEGO Group, Petrobras and others.

SUMMARY OF COVERAGE: January 25, 2012

Retail's 'Big Show' goes digital in 2012
By Jon Parks
Digital Signage Today
http://www.digitalsignagetoday.com/blog/7329/Retail-s-Big-Show-goes-digital-in-2012
And there was no question the show backed this statement up with what seemed like dozens of demonstrations of Intel's AIM Suite and competing analytics software platforms scattered about the show floor.

SUMMARY OF COVERAGE: January 24, 2012

Cisco's Cius tablet aids customers at futuristic Brazilian gas station
By Doug Drinkwater
TabTimes
http://tabtimes.com/news/deployment-strategy/2012/01/24/ciscos-cius-tablet-aids-customers-futuristic-brazilian-gas
Petrobras Distribuidora, a subsidiary of both Intel and leading gasoline supplier Petrobas, implemented Cisco's Cius tablet at a ‘Gas Station of the Future’ in Rio de Janeiro last month.

SUMMARY OF COVERAGE: January 23, 2012

'Gas Station of the Future'
By Staff Writer
CSP Daily News
http://www.cspnet.com/news/technology/articles/gas-station-future
The"Gas Station of the Future"--a Brazilian Petrobras station that has the ability to read motorists' license plates for loyalty purposes--was among the innovations and ideas that Intel Corp. showcased at the National Retail Federation (NRF) 2012 "Big Show" in New York City last week.

Cisco deploys Cius device at Petrobras gas station in Brazil
By Staff Writer
Telecom Paper
http://www.telecompaper.com/news/cisco-deploys-cius-device-at-petrobras-gas-station-in-brazil
The Cisco Cius enterprise mobile collaboration device has been included in the Petrobras Gas Station of the Future technology portfolio launched by Petrobras Distribuidora and Intel in Rio de Janeiro.

SUMMARY OF COVERAGE: January 21, 2012

Retail's Grand Ambitions
By Anne Kadet
Wall Street Journal
http://online.wsj.com/article/SB10001424052970204301404577172903345694434.html
The most popular exhibit was hosted by Intel, a company working hard to pave the entire planet with flat-panel screens. A demonstrator explained the merits of a digital vending machine that scans your face to calculate your age and gender.

Weekly News Roundup: Intel Corp
By Staff Writer
StocksandShare.tv
http://www.stocksandshares.tv/weekly-news-roundup-intel-corp-nasdaqintc-37/32016027
Intel has partnered with retail companies to pilot new retail solutions.
The largest chip maker Intel has partnered with retailers including HSN, Kraft Foods and Macy’s to pilot new retail solutions to give a new shopping experience to the customers.

Cisco Cius is Implemented at Gas Station of the Future in Brazil
By Staff Writer
FinChannel.com
http://finchannel.com/Main_News/Tech/102174_Cisco_Cius_is_Implemented_at_Gas_Station_of_the_Future_in_Brazil_/
Cisco Cius, an enterprise mobile collaboration device in a tablet form-factor, is part of the Petrobras Gas Station of the Future technology portfolio launched by Petrobras Distribuidora, a subsidiary of Petrobras, and Intel, last month in Rio de Janeiro,according to Cisco.

SUMMARY OF COVERAGE: January 20, 2012

Stores Go Both High-Tech and Homey to Lure Shoppers In
By Barbara Thau
AOL Daily Finance
http://www.dailyfinance.com/2012/01/20/stores-go-both-high-tech-and-homey-to-lure-shoppers-in/
The virtual footwear wall launched in Adidas' London store, and could debut in the U.S. market in 2013, said Chris O'Malley, director of retail marketing for Intel, which makes the technology that powers it.

It's Embedded vs. Mobile Devices for the Hearts and Minds of Retailers
By Scott Fulton
ReadWriteWeb
http://www.readwriteweb.com/enterprise/2012/01/its-embedded-vs-mobile-devices.php
Representing the "champion's" corner for embedded technology is Intel, whose message is that screens should be big. To illustrate its point, it gathered together an impressive list of consumer goods partners, including Kraft Foods, HSN, and Adidas, in live demonstrations of interactive kiosk technology featuring feedback cameras and live analytics.

Retail Digital Signage Networks Equipped with Audience Measurement Tools
By Staff Writer
Media Caster Magazine
http://www.mediacastermagazine.com/news/retail-digital-signage-networks-equipped-with-audience-measurement-tools/1000834562/
As a way to further guage the effecicacy of in-store promotional campaigns on a digital signage network, Intel Corporation's Audience Impression Metric ("AIM") software is now being trialed by iSIGN Media and 5th Screen Digital.

Retailers lure consumers with technology
By Phahamang Thakudi
ITWeb.com
http://www.itweb.co.za/index.php?option=com_content&view=article&id=50745:retailers-lure-consumers-with-technology&catid=69
The department-store operator is also testing a Beauty Spot kiosk in partnership with Intel to allow shoppers to buy a curated assortment featuring different brands together, apart from its past strategy in which beauty brands were featured separately.

SUMMARY OF COVERAGE: January 19, 2012

Intel Showcases 8 Items to Usher In the 'Experiential Retail' Revolution
By Erin Skarda
TIME Magazine
http://techland.time.com/2012/01/19/intel-showcases-8-items-to-usher-in-the-experiential-retail-revolution/#adidas-adiverse-footwear-wall
TIME takes a look at eight of Intel's interactive shopping solutions unveiled at the 2012 National Retail Federation Convention.

NRF Puts Focus on Harnessing Technology
By Sharon Edelson
Women’s Wear Daily
http://www.wwd.com/retail-news/trends-analysis/nrf-puts-focus-on-harnessing-technology-5523487?full=true
On the Expo floor, Macy's gave a clue as to how it will deploy technology in new ways, unveiling an open-sell Beauty Spot kiosk created in conjunction with Intel.

Macy’s, HSN, Kraft experiment
By Laura Baverman
The Cincinnati Enquirer
http://enterchange.cincinnati.com/2012/01/19/macys-hsn-kraft-experiments/
Each year at the NRF show, one of the most exciting exhibits is the Intel Store of the Future. There, the international computing innovator partners with retailers and consumer brands to demonstrate emerging new technologies like augmented reality, image recognition, touchscreens, interactive vending and in-store virtual experiences.

Amazing Technologies Charm NRF Venue; Try Them Out Here [Video]
By Sanjeev Ramachandran
Device Magazine
http://www.devicemag.com/2012/01/19/amazing-technologies-charm-nrf-venue-try-them-out-here-video/
Next up is a touch screen vending machine that Intel and Kraft Foods have come up with. The machine can detect the age and gender of the user. It’s currently being used to promote a new line of Jell-O pudding to adults. The vending machine can play games as well, apart from being a vending machine displaying nutritional facts before you buy.

Multiple Retailers, Solution Providers Help Orphans Worldwide Through Retail ROI
By Debbie Hauss
Retail TouchPoints
http://www.retailtouchpoints.com/in-store-insights/1299-multiple-retailers-solution-providers-help-orphans-worldwide-through-retailroi-
A growing list of retail solution providers are assisting in RetailROI’s charitable efforts. Those companies include: HP, Intel, Sprint, Oracle, Epson, SAP, Tyco, Cisco, Agilysys, IBM, Kronos, Mercury Payment Systems, NCR, Epicor and others.

SUMMARY OF COVERAGE: January 18, 2012

Retailers cracking the code on consumers
By Andria Cheng
MarketWatch
http://www.marketwatch.com/story/retailers-cracking-the-code-on-consumers-2012-01-18?link=MW_latest_news
The department-store operator also is testing a Beauty Spot kiosk in partnership with Intel Corp. to allow shoppers to buy a curated assortment featuring different brands together, apart from its past strategy where beauty brands are featured separately.

Retailer going high-tech to bring shoppers back to stores
By Louis Llovio
Richmond Times-Dispatch
http://www2.timesdispatch.com/business/2012/jan/18/tdbiz01-retailer-going-high-tech-to-bring-shoppers-ar-1619080/
Retailers are getting a glimpse into the future of their industry at the National Retail Federation's annual show here. Technology companies, including chip maker Intel, displayed innovations meant to help merchants bridge the gap between traditional in-store retailing and the Web.

Best of NRF 2012: Top 10 Takeaways
By Staff Writer
RIS News
http://risnews.edgl.com/retail-news/Best-of-NRF-2012--Top-10-Takeaways-78039
The virtual footwear wall, displayed as part of the Intel's multi-partner booth (other participants included Macy's, Rite Aid, HSN and Kraft), was deployed in Adidas' Oxford Street store in London and "stocked" with 250 pairs of the Adizero f50 Micoach high-tech shoes.

Intel Teams Up with Kraft Foods, HSN, and Macy's on Retail Solutions
By Judith Aquino
DestinationCRM.com
http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Intel-Teams-Up-with-Kraft-Foods-HSN-and-Macys-on-Retail-Solutions-80043.aspx
At the National Retail Federation's Big Show in New York this week, Intel showcased its collaborative work with major retailers including HSN, Kraft Foods, and Macy's on delivering more entertaining and information-rich experiences to consumers.

NRF Reveals the Future of Customer Experience Is Now
By Mila D’Antionio
1to1 Media
http://www.1to1media.com/weblog/2012/01/its_an_exciting_time_to.html
At Intel's booth, a number of retailers including Kraft, Macy's, HSN, and Petrobas, demonstrated how they're leveraging signage to improve the customer experience.

SUMMARY OF COVERAGE: January 17, 2012

Tomorrow's vending machines may scan your face
By Bridget Carey
CNET
http://news.cnet.com/8301-17938_105-57360664-1/tomorrows-vending-machines-may-scan-your-face/
Intel worked with Kraft foods on a touch-screen vending machine that can detect the age and gender of the user. It's currently being used to promote a new line of Jell-O pudding to adults, but it can also play games and serve as a typical vending machine -- even displaying nutritional facts before you buy.

Intel teams up with retailers to enhance shopping experience
By Dean Wilson
VR-Zone
http://vr-zone.com/articles/intel-teams-up-with-retailers-to-enhance-shopping-experience/14561.html
Intel is teaming up with retailers like HSN, Kraft Foods and Macy's to offer an enhanced shopping experience through digital signage.

Intel Trying Innovative Retail Ideas
By Cory Perrin
eMoney Daily
http://www.emoneydaily.com/intel-nasdaqintc-trying-innovative-retail-ideas/69822508/
The largest chip maker Intel has partnered with retailers including HSN, Kraft Foods and Macy’s to pilot new retail solutions to give a new shopping experience to the customers.

Smart phone revolution won't dramatically increase retail sales this year
By Mark Albright
Tampa Bay Times
http://www.tampabay.com/news/business/retail/smart-phone-revolution-wont-dramatically-increase-retail-sales-this-year/1210902
Intel even came up with a vending machine that uses a camera to figure out and record the age, sex and height of whoever is using it.

Digital Shopping Moves From The Internet To Real Life
By Adam Balkin
NY1
http://www.ny1.com/content/ny1_living/technology/154312/digital-shopping-moves-from-the-internet-to-real-life
When it comes to vending machines, they are getting more and more digital, and one particular model from Intel and Kraft Foods allows users to taste a sample before buying anything.

Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions
By Anna Sanina
PopSop.com
http://popsop.com/52685
Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.

NRF: Audience Detection Technology Targets Messages
By Mark Hamstra
Supermarket News
http://supermarketnews.com/blog/nrf-audience-detection-technology-targets-messages
Rite Aid is deploying a 10-store test of a holographic coupon dispenser — at nine stores in West Los Angeles and one in New York City — that combines loyalty-card-based marketing with facial detection technology, according to presenters at the Intel booth on the NRF show floor.

Intel unveils digital signage that recognises age and gender
By David Moth
Econsultancy
http://econsultancy.com/us/blog/8705-intel-unveils-digital-signage-that-recognises-viewer-s-age-and-gender
Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.

SUMMARY OF COVERAGE: January 16, 2012

Live from NRF 2012: Coca Cola and YCD Multimedia Work to Develop Mobile Wireless Digital Signage Solution
By Staff Writer
Hospitality Technology
http://hospitalitytechnology.edgl.com/news/Live-from-NRF-2012--Coca-Cola-and-YCD-Multimedia-Work-to-Develop-Mobile-Wireless-Digital-Signage-Sol77990
YCD Multimedia, a global leader in providing smart digital media solutions to the retail business world, today announced that a unique mobile wireless digital signage solution, developed for Coca Cola. The wireless solution is featured at the Intel booth (# 2251).

SUMMARY OF COVERAGE: January 15, 2012

Retail growth likely to slow
By Joan Verdon
The Record
http://www.northjersey.com/news/137402233_Retail_growth_likely_to_slow.html
Retailers and technology companies will also be showing off innovations like Macy's Beauty Spot, an interactive cosmetics kiosk that Macy's is testing at four stores, including its store at Willowbrook Mall in Wayne. Macy's collaborated with technology company Intel to create interactive touch screens that provide product information.

SUMMARY OF COVERAGE: January 12, 2012

Next, Digital Mall Kiosks Will Look at You, Guess Your Age, Show You Clothes
By Scott Fulton
ReadWriteWeb
http://www.readwriteweb.com/cloud/2012/01/next-digital-mall-kiosks-will.php
One of the most influential retail technologies of the last quarter-century has been digital signage - the use of video to show crisp, bright full-motion advertising, more recently incorporating multitouch interaction.

President Clinton, new technologies headed to NRF 2012
By Cherryh Butler
Mobile Payments Today
http://www.mobilepaymentstoday.com/article/189009/President-Clinton-new-technologies-headed-to-NRF-2012
Intel will showcase its latest high-tech retail innovations developed with Macy's, HSN, adidas and Kraft Foods.

 

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