More DOOH Companies Tap Intel AIM for Measurement

Date: 
02/07/2012

This article was orginially written by Erik Sass on Feb 3, 2012 and published by MediaPost. To read the original article, click here...

Intel’s Audience Impression Metrics Suite is on a roll, with multiple digital out-of-home video companies tapping the new service for audience measurement in recent weeks. The latest is DS-IQ, which announced that it is incorporating AIM into its Retail Media Platform.

With the incorporation of Intel’s AIM Suite, DS-IQ says its Retail Media Platform can now incorporate real-time audience characteristics and engagement as inputs for store analytics around foot-traffic patterns, product engagement, and product abandonment by store. 

Intel AIM Suite-enabled screens in retail venues will pass data to DS-IQ’s optimization and behavioral targeting system to enable targeted media, which is delivered based on audience detection technology. Viewership data from Intel AIM Suite enables DS-IQ to target and optimize based on continuous analysis of transactional sales data collected from retailers’ point-of-sale systems.

Other companies to adopt Intel AIM Suite include: InWindow Outdoor for malls and hotel locations and Provision Interactive Technologies for 3D holographic displays. Click Here To Read More...

DS-IQ's pioneering shopper media technologies drive breakthrough sales gains and marketing results. DS-IQ's growing intellectual property and patent portfolio includes closed loop marketing systems, intelligent digital signage, digital offers and load-to-account technologies. 

Working directly with landlords in 20 of the top US markets and hundreds of malls throughout the country, InWindow Outdoor provides the best retail locations that are currently vacant. The result is a highly targeted advertising vehicle which is colorful, energetic and effective. InWindow Outdoor has done over 1000 unique installations for many of the best-known brands in the world and have won numerous industry awards along the way.

Provision Interactive Technologies, Inc. ("Provision") develops 3D interactive display technologies for a wide array of market channels. The futuristic nature of Provision has created several early commercial applications. The Company's initial line of display systems has proven to be ideally suited for indoor and outdoor point-of-sale, merchandising and point of sale related advertising venues.

Questions? AIM Suite Knowledge Base