Knowledge Base

  • Does Intel® Audience Impression Metrics Suite (Intel® AIM Suite) capture the image of the person?

    The Intel AIM Suite technology does not record or capture personally identifiable information. Facial representations are detected from optical sensors and processed to collect anonymous data. No personally identifiable data is collected or categorized. No images are captured or recorded.

    For more information on Intel’s privacy statement, please visit Intel’s web site (http://www.intel.com/sites/sitewide/en_US/privacy/full.htm).

    Business, Technical
  • How do you detect faces?

    This is a common question. The Intel® AIM Suite technology detects facial representations from optical sensors by analyzing intensity variations of various facial features. For example, the nose is typically brighter than the eyes, and the cheeks are typically brighter than the lips. The software determines which intensity variations are strong indications of a human face. The Intel AIM Suite technology does not record or capture personally identifiable information. Instead, it analyzes a set of pixels and determines that the analyzed pixels resemble the general pattern of a human face.

    Technical
  • How do you detect age & gender?

    Determining age and gender uses a similar technique to face detection. The Intel® AIM Suite technology detects intensity variations within human faces and analyzes variations that indicate different age or gender categories. For example, women typically have higher cheekbones than men, so the presence of a higher bright spot in the cheek region could be a strong indicator of a woman. Similarly, a dark region right above the lip could be a moustache, which is a strong indicator of a man. The combination of various facial features such as eye positioning, nose shape, cheek bones, and overall facial structure are among the variables that are taken into consideration during this process.

    Technical
  • How do you detect viewing time?

    The software assumes that a sensor is placed immediately above (or left/right/below) a digital screen. So when an individual is looking toward the screen, his or her face is also front-facing toward the sensor. Therefore, by detecting how long a face is frontal, we can determine viewing time.

    Technical
  • How do you detect viewing distance?

    Viewing distance can be estimated by looking at the size of a face. Faces that are closer to the screen/sensor are larger, and faces that are farther away are smaller. The software estimates a mapping between face size and distance, based on the type of sensor that is being used (the mapping can change based on a sensor’s lens type/field of view).

    Technical
  • What information do you collect?

    The Intel® AIM Suite audience detection technology does not capture or record any personally identifiable information. No images are recorded. Only anonymous statistical data is collected – please review the API information page to see the type of data collected.

    Business, Technical
  • Do you store the image of the person?

    No. The Intel® AIM Suite audience detection technology does not capture or record any personally identifiable information. No images are recorded.

    Business
  • How do you detect logos?

    The Intel® AIM Suite technology does not detect logos.

    Business
  • What happens if animals (such as large dogs) are detected?

    The Intel® AIM Suite technology does not detect animals.

    Business
  • Where is the data stored?

    Non-identifiable, aggregate audience data is stored on the digital sign, processed, and sent to the client via the AIM Analytics cloud.

    Intel® AIM Suite technology does not record or capture personally identifiable information. No images are captured or recorded.

    Business, Technical
  • Will you store the info about children under 18?

    Intel® AIM Suite data is aggregated across demographic groups, not individuals. Intel® AIM Suite technology does not record or capture personally identifiable information. No images are captured or recorded. 

    Business
  • How is it affected by the lighting?

    Poor lighting and other conditions in the location of the sign can negatively impact the performance of the technology.

    Technical
  • Will you share/sell the Intel AIM Suite software?

    Intel plans to license the Intel® AIM Suite technology.

    Business
  • Who is the owner of this data?

    Data ownership is very complex and involves advertisers, digital signage providers, ad agencies, and others.

    Business
  • Does Intel AIM Suite technology identify a viewer’s ethnicity?

    No. The Intel® AIM Suite technology does not detect this type of information.

    Business
  • In what direction will your privacy policy expand?

    For more information on Intel’s privacy statement, please visit Intel’s web site (http://www.intel.com/sites/sitewide/en_US/privacy/full.htm)

    Business
  • In the future, will you detect logos, vehicles, pedestrians who are not looking, socioeconomic status, or clothes?

    Intel does not comment about future products or features.

    Business
  • What can you infer from the Intel® AIM Analytics module?

    You can infer audience viewership information for digital signage networks, from a macro view of the entire network to a single screen to a particular ad*.
    * Requires integration with 3rd party Content Management System software.

    Business
  • What kind of data will AIM Analytics contain

    Data aggregated by Intel® AIM Suite technology includes the dwell time of the people who looked at the screen, what ad they viewed*, their gender, and age category.
    * Requires integration with 3rd party Content Management System software.

    Business
  • Isn’t this whole experience intrusive?

    No. The Intel® AIM Suite technology does not record or capture personally identifiable information. No image is recorded or captured.

    Business
  • Can you find out the socioeconomic status of the people walking by?

    No. The Intel® AIM Suite technology does not detect this type of information.

    Business
  • Can Intel® AIM Suite technology recognize particular people and target specific ads for them?

    No. The Intel® AIM Suite technology does not record or capture personally identifiable information or behaviors.

    Business
  • Can data be aggregated to help advertisers select ads?

    Yes, aggregated data can assist advertisers in selecting ads relevant to the likely audience. For example, if the aggregated data indicates that at 11 a.m. on Wednesday mornings, 90% of people passing in front of a particular digital sign are seniors, the advertiser may choose to display an ad relevant to that demographic.

    Business
  • Can targeted advertising identify particular or individual behavior?

    No. The Intel® AIM Suite technology does not record or capture personally identifiable information or behaviors. Only facial representations are detected. No individually identifiable behavioral data is collected or categorized. No images are captured or recorded. 

    Business, Technical
  • How long do you detect faces?

    At the moment, the software detects an individual for as long as they are within the field of view of the sensor, and they are relatively front-facing. If a viewer looks away for longer than two seconds, the software will stop detecting their face.

    Technical
  • Do you track faces?

    The Intel® AIM Suite technology does not record or capture personally identifiable information. Facial representations are detected by optical sensors and processed to collect demographic data. No images are captured or recorded.

    For example, if your face is detected and then you leave the sensor’s field of view, when you come back within the sensor’s field of view again, the software does not have the ability to know that yours is the same face previously detected

    Business, Technical