Taking the Privacy Lead


Any technology that analyzes consumer behavior will prompt questions about what’s being done and what the impact is on consumer privacy.

The design and processes behind Intel’s AIM Suite Anonymous Viewer Analytics technology ensures consumer privacy is always protected.

AIM Suite software does not record or capture personally identifiable information. Facial representations are detected from optical sensors and processed to collect anonymous data. No individually identifiable data is collected or categorized. No image is recorded or captured.

However, Intel has also taken a very active role with government and interest groups to establish guidelines and standards that are workable. Intel policy staff have attended and presented at the US Federal Trade Commission’s workshop on facial recognition, facial detection, and digital signage technologies.

We’ve welcomed and supported FTC’s 2012 privacy report, called “Protecting Consumer Privacy in an Era of Rapid Change.”. David Hoffman, Intel’s director of security policy and global privacy, noted in a blog post that the FTC “should be commended for their thorough analysis of the issues, thoughtful consideration of submitted comments, and for furthering the protection of consumer privacy.”

The use of AIM Suite and the issues surrounding privacy are also explored in the FTC’s Oct. 2012  report: Facing Facts: Best Practices for Common Uses of Facial Recognition Technologies.

We’ve also directly worked with and supported one of the leading thinkers on the concept of “Privacy By Design”  -- The Information & Privacy Commissioner of Ontario, Canada -- in developing a groundbreaking white paper on the issue. You can download that white paper here.

Preserving the privacy of consumers is important to Intel, our business partners and customers, and we’re an active part of the ongoing conversation with business and regulators.


Questions? AIM Suite Knowledge Base