Transforming the Retail Banking Experience with Digital Signage

Date: 
07/27/2012

Many banks today are investing in digital signage as part of branch renovations in an effort to transform the banking experience into the modern, innovative experience customers expect.

Supporting Marketing Goals with Digital Signage

Banks are constantly innovating to adapt to changes in consumer needs and an evolving competitive landscape. To attract and retain customers, many banks are transforming their branches from traditional service centers to compelling retail destinations. Digital signage built on Intel® technology is part of this effort, displaying rich and dynamic content about bank services and products. Materials can easily be updated electronically across all branches, saving on printing costs, time, and logistics. To support marketing goals, content can be specifically targeted to the customer looking at the screen. At the same time, sophisticated analytics help measure the return on investment (ROI) of the advertising, providing information to fine tune campaigns and improve offerings.

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